If you are a business owner looking to grow your sales, then it's vital you have a presence at your industry's yearly trade show. Not only do you need a booth that's strategically located at the venue, but you also need to draw people in so your sales representatives can wow them with their presentations.
If you have been struggling to create trade show booths that bring in buyers, then these tips will help:
Tip: You Must Use Cutting-Edge Displays
Gone are the days when you could attend a trade show with tables and some large signage as the backdrop for your product displays. Today, buyers expect to see multi-media displays, 360-degree videos, and virtual reality experiences. If your booth lacks the luster of others, then your sales force will struggle to bring in new business.
Additionally, if your business will have a booth at a robotics or virtual reality type of trade show, then your multimedia experience absolutely must be cutting-edge if you want to stand out from the pack.
The best displays have a strong impact, give an amazing first impression, and bring people in because of:
- the emotions they evoke
- their curiosity
- their imagination
If your multi-media displays don't tug at emotions, inspire the imagination, or spark curiosity, then you need to keep working on them until they do.
Tip: Use Scent Marketing to Give Your Booth a Subliminal Edge
Just as essential oils are all the rage for home use, so too are they finding their way onto the trade show scene. There are certain scents people's noses find pleasing, and you can easily use them to give your booth a subliminal edge.
Some of the best scents to draw people in include:
- baked goods
In addition, you can also use a scent related to the products you sell. For example, if you sell swimwear, then a scent that smells like coconut suntan lotion works really well. Just the scent alone brings customers back to their last beach vacation or the day they spent with their kids at the local lake.
Tip: Not Everything in Your Booth Has to Be Innovative
Finally, it's important to mention that trade show attendees are frequently worn out from walking on hard trade show venue concrete floors all day. All they really want to do is sit down and recharge their phones.
You can meet this need by creating a lounge area where your potential future customers can do just that. Ultimately, a comfy chair and a charging station are all you need to give you more customers for your sales folks to pitch. For more information on having a VR trade show booth, contact your local industry professionals.